Scented Candle Packaging: How Box Design Preserves Fragrance and Enhances Branding

Scented Candle Packaging: How Box Design Preserves Fragrance and Enhances Branding

A candle brand must be able to stand out effectively in this competitive market. It needs to convey its unique identity which resonates with consumers. Shoppers need to be able to recognize the candle amongst the competition and want to buy it. Candle boxes can help let a brand be known and stand out letting people know the values of the company.

 The packaging must be strong and capable of protecting the candle from getting damaged. The packaging design needs to convince people to want to pick up the box and find out more about the product and brand.

Scented boxes can be considered as they go the extra mile in attracting people to the brand and product. The following looks at how the box design is able to preserve fragrance and how it enhances branding:

Packaging material

A brand needs to carefully choose what material it uses to make the box so that it can protect the candle and maintain fragrance retention. There are some materials which can better prevent moisture absorption and degrade the fragrance gradually.

The material should be of a high-quality so that the impression of quality can be immediately conveyed. High-quality materials must be used to make the box like cardboard for instance. The candle can remain safe when it is being transported and when it is stored as well. This even helps in fragrance preservation.

Unique features on the box

Certain features can be included that can help with fragrance preservation. Airtight seals or lids may be helpful. They can stop fragrance loss. A tighter seal will result in the fragrance being preserved in a better way. Rigid boxes that convey strength and quality can include this feature so that custom candle boxes can preserve the fragrance whilst giving the image of premium.  

Inserts and cushioning materials may be placed in the packaging so that the candle remains in place and does not move around much. This can impact its fragrance. The packaging dimensions need to be perfect as well so that the candle can be packaged and presented effectively.

Consider displaying the candle

A brand can show the candle directly through the transparent window that is on the box letting people directly view it and even smell its amazing scent. Window boxes wholesale are being considered by candle brands as they can effectively market the product without negatively impacting it.

The die-cut window on the box can be left open letting people smell the scent directly. This is if the product will not be impacted by external influences. The packaging will let people see how the candle looks and whether it is what the person wants. Potential customers can even smell the scent of the candle and find out if they like it.

In this way people will be more confident buying the candle as they will know how it looks and how it smells.

Enhance brand awareness

The visual appeal of the packaging lets it stand out and let people know about the brand. It helps differentiate the brand amongst the competition allowing it to attract people towards its products. If the packaging is able to preserve the fragrance, a positive image of the brand will be given as it will be using the sense of smell and sight to attract people towards the candle.

The sense of touch can be used as well if a company includes a textured impact on the box that feels like the candle within. Window packaging for instance can make the candle appeal to the target audience when it is designed attractively and makes the candle shine directly through the box as well.

For instance brand information can be included like a company logo that helps with increasing brand recognition so that people can know which company’s candle is in the box. A business can add its brand information on the box as well such as its address as many people want to know where the candle has been manufactured and some may want to contact the company.

Colors and graphics can make the packaging look more attractive and can be used creatively helping the box look attractive. A high-end brand for instance can include colors like black, gold, purple, etc. and keep the packaging design minimal.

Scented candle packaging can help a brand end up with amazing packaging that stands out and shows a brand as one that has manufactured a good-quality candle worth buying. Potential customers can get a positive image of a business when a good first impression is given with the packaging design.

The box must also be strong and capable of protecting the product and must even be designed attractively so that it makes people want to buy the product and ignore the competition. Packaging that uses the sense of sight, tough, and smell can stand out remarkably.